Whether you need to connect with customers, promote your brand name, create buzz, or share post-event pictures, your Facebook Business Page needs to be the main tool in your advertising and marketing toolbox. With these five tips, this powerhouse program solely provides the capability to spread out the word, boost awareness, and accomplish your objectives.1. Create and set a special Facebook name. You can do this by going to Facebook.com/username and selecting your Business Page (not your Personal Profile) from the drop-down list. This one-of-a-kind name will likewise be used for your special Facebook URL. Likewise, choosing your name is one and done– once you choose it, you can’t alter it, so make sure to check for mistakes.2. Include interactive Facebook applications. Facebook offers over 550,000 energetic applications, many of which assist advertise your own website and content via your Facebook Company Page. The following are my top five must-haves: Networked Blogs, Static FBML (Facebook’s HTML), Promotions, Slideshare, and Testimonials.3. Include the Like button plug-in to your site. To urge your blog fans and website site visitors to follow you on Facebook, include the Facebook Like plug-in to your website. This button is a single line of created code that enables people to share your material with their network of friends. By clicking the Like button, a story appears in the user’s friend’s news feed with a link back to your site. In addition, individuals have the capability to add a comment, providing even more authority to the published content on Facebook.4. Do not restrict your fans. Locking down your page to restrict management time is going to make your page less enjoyable and less interactive for individuals. Let individuals to post on your wall, include photos, tag, include videos and comment on your posts and posts made by other fans.5. Boost your Facebook page with keyword optimization. It’s important to keep in mind that Facebook pages are indexed by search engines, implying public updates from your Business opportunity Page (unlike your Individual Profile) frequently appear in Google’s real-time search results page. When posting a new upgrade on your page, keep your essential keywords in mind. Likewise, try to add a photo whenever possible– Facebook updates with pictures published on Business Pages are clicked 54% more than text-only updates, and 22% more than posts with a video updates.For lots of small to mid-size business or companies, Facebook pages are progressively becoming a 2nd homepage. Utilizing these standard methods of optimization within your Business Page can tremendously improve your visibility and outreach not just through Facebook, but the whole Net.Use your fan page to your advantage to generate leads or prospects, create new partnerships, start new establish your brand. It should be emphasized, however, that Facebook, just like other social networks, is primarily a social networking site so you must remember to keep it social and friendly, don’t always look to promote your business and pitch to your friends. If your business is good enough and interesting enough, people will join.